Next Generation Sports Wearable Startup NURVV Raises $9 Million

NURVV, a biomechanics startup that launched at CES 2020, today has announced its first venture funding round. The $9 million A Series fund led by Hiro Capital, sports venture capital, along with the participation of Games Workshop CBE co-founder Ian Livingstone and co-founder of LoveCrafts Cherry Freeman.

The fund will be used to bring NURVV’s debut product, NURVV Run, a wearable. Being that said, it will also be used for further research and development to support the founders in achieving their aim of helping 10 million runners.

NURVV Run was unveiled during the 2020 Consumer Electronics Show in Las Vegas and attracted the crowd with its quite innovative invention. It was selected as the best product of the Show by top tech experts such as Wired, CNET, and Gear Patrol.

NURVV Run also won the US Today’s Editor’s Choice award, which selects winners that strike a balance in innovation, technology, design, and value.

The startup is the brainchild of a couple-entrepreneurs, Jason Roberts and wife Ulrica. Tested by hundreds of athletes, universities, and prestigious institutions, including SATRA Technology and the National Physical Laboratory over the past three years, it has accommodated 32 sensors fitted inside lightweight insoles to get the accurate data from the feet at 1,000 times per second, per sensor.

It measures the essential technique factors of cadence, step length, foot strike, pronation, and asymmetry to help runners enhance their performance. Besides, it provides runners with a coaching app that uses advanced biomechanics to analyze every step of running technique and performance data.

“The wearable is more accurate than watches for steps, strides, or energy dissipated. It will even find when you are injured,” says Jason Roberts. The NURVV Run insoles are compatible with all kinds of running shoes. With a battery life of five hours, this is water and mud proof.